Marketing Manager - Digital

Job Purpose

An entertainment and hospitality company, for whom a coherent digital ecosystem is a backbone, including a compelling website, relevant SEO/GEO, lead generation, e-commerce, CRM and direct marketing, is seeking an intelligent, competitive, digitally savvy and experienced digital performance professional reporting to the CMO. If you thrive in a complex, multiple business, multiple property yet collaborative environment whose digital demands call for a well thought through, intentional, KPI led digital execution marketing program, this role might just be the challenge that you need.

Qualifications

A business/commerce degree.

7 – 10 Years digital performance experience in a brand or an ad agency.

Minimum Requirements

• GA4 Expertise
• A working knowledge of SEO Implementation & Measurement.
• Experience setting up campaign and measuring in key platforms.
• End to end management and optimization of paid digital campaigns.
• Experience in creating relevant digital audiences per portfolio.
• Strong interest in the ever-changing technological trends, with a keen eye on opportunities benefits for relevant AI application all digital disciplines.
• A love for analytics and pattern spotting.
• Agency management and negotiation skills.
• A goal-oriented individual with excellent verbal and written communications skills
• Assertiveness, persuasiveness and an ability to collaborate with colleagues.

Main Responsibilites

• Develop a compelling and commercially driven digital strategy that serves to profile the brand, grow all the commercial touch points across the multiple business units, and sets up the company to benefit from the advantages of digital transformation and the ever-changing landscape of AI.
• Lead the company’s paid media strategy across the business units and ensure that the campaigns align with company objectives and deliver measurable ROI.
• Lead the setup of an internal direct buying capability with all the key digital platforms to drive speed to decision as well as speed to implementation, with direct ownership of the budget, KPI measurement, campaign optimization and key digital platform relationship management.
• Be the custodian of the company’s website, providing up-to-the-minute content updates, as well as web analytics, by key property to provide actionable insights.
• Lead the CRM efforts, taking advantage of our loyalty program to drive a world class direct marketing program. Collaborate with the business intelligence team in maximizing all the CRM insights, and the brand team in growing the program membership and maximizing retention. Build and showcase the tenets of consumer lifetime value (CLV) as relates to the organization.
• Develop reporting dashboards that give the various business units a glimpse of KPI performance progress, keeping the leadership team appraised as to the effectiveness of the digital marketing program at key intervals.
• Inspirational capacity building leadership of three specialists, with that number more than likely doubling with 12 months.

Main Responsibilites Cont.