Marketing Manager - Brand

Job Purpose

An opportunity has arisen to be a part of an ambitious marketing team within the hospitality and entertainment industry. Reporting to the CMO, lead the brand definition & building, shepherd the brand promotion efforts and play your part in helping drive profitable top line growth. If you have had experience building creative brand campaigns, driving market share as well as revenue growth through imaginative, insightful promotions, have relentless energy, value task completion ahead of the clock, are known for inspirational people leadership, peer collaboration is your focus, a knack for strategy as a guide and have a bias for action this opportunity might be worth your consideration.

Qualifications

• A business, commercial or marketing degree would be preferred.
• 7 – 10 Years experience in brand and consumer marketing environments.

Minimum Requirements

• Team leadership skills and experience
• Exceptional presentation skills
• Experience working in multiple outlet businesses would be an advantage.
• Good level of numeracy and financial acumen is desired
• A track record of verifiable achievement in strategy, activity, execution and results.
• Budget Management Experience
• Agency management experience
• A strong orientation for brand activity measurement and reporting.

Main Responsibilites

• Assist with ongoing consumer and business unit analysis to provide information from which informed briefs are written to produce the relevant brand communications.
• Assist in crafting creative briefs leading to break through creative work across the business as well as the ensuing timeous execution thereof.
• Collaborate closely with digital performance, social media and creative studio teams to showcase the brand, its activity, in the various properties, helping to drive customers to the various properties, and positioning our properties as oases of entertainment.
• Creatively lead the effort to create content that grows followership and engagement of the key social media platforms, systematically manage them to be creative brand mouth pieces.
• Manage the look, feel and user experience of the loyalty platform as a defining pillar of the business, driving its growth and consumer relevance.
• Maximize creatively, the PR potential of all the activities, events and entertainment on the various properties, driving brand love as well as increasing the coverage of earned media.
• Maniacal focus on maximizing relevant content across multiple tactical property-based communication points and digital screens for great effectiveness, supporting the business as appropriate.
• Cross functional collaboration and influence across the business units, marketing   groups and property general managers for optimal alignment and execution.

Main Responsibilites Cont.

• Ability to inspirationally brief the creative studio to produce effective brand, promotional, social media and ATL content.
• An aptitude for poring through analytics for patterns, insights and more informed and data let decision making
• The nature of the industry requires an ability and a willingness to sometimes work late hours or some weekend days to see to brand events and promotions.